News & Events

AURORA IMAGING TECHNOLOGY launches BREAST mri
Reimbursement Hotline

North Andover, Mass. (June 12, 2007) – Aurora Imaging Technology, Inc., today announced the formal launch of the Aurora Breast MRI Reimbursement Hotline.  Aurora is offering this service to further support its customers, both existing and future, through delivery of expert reimbursement support.  An example of key services offered through the Hotline include third-party payor coverage and reimbursement overviews, new account billing assistance, locale specific billing insights, and answers to questions on breast imaging reimbursement issues, with a goal of facilitating accurate billing to Medicare and private payors for breast MRI procedures.

“For many practices today, barriers to payment are sometimes a result of a lack of accurate billing tools,” said Olivia Ho Cheng, president and chief executive officer, Aurora.  “When practices do not have access to appropriate coding and coverage guidelines, they don't have the correct tools to report procedures, resulting in potential reimbursement issues.  As a company dedicated exclusively to breast MRI, our goal is to continually find ways to support our customers.  We are proud to offer the Aurora Breast MRI Reimbursement Hotline to make it easier for our customers to focus on what’s most important – supporting their patients in the fight against breast cancer.”

“Aurora is truly at the forefront of customer support with the establishment of the Aurora Breast MRI Reimbursement Hotline.  We’ve had the Aurora Dedicated Breast MRI System for almost five years at our breast center, and since the beginning of that relationship, Aurora has helped us sort out various reimbursement issues through the constant changes in insurance guidelines,” said Andrew Gitschlag, administrator, Knoxville Comprehensive Breast Center.

“Dealing with out-of-state payors is one example of the benefits of this service. At our center, we often have patients who come to us seeking the best breast imaging system, but have out-of-state payors with policies that can be difficult to access.  The Aurora Breast MRI reimbursement specialists have a deep knowledge and understanding of this industry and have been very helpful in quickly providing us medical management guidelines and out-of-state policies to use as comparison to most efficiently secure coverage for our patients’ imaging services, thus resolving reimbursement matters. I was very happy to hear that Aurora is now offering this service on a broader scope to other centers.”

Reimbursement expert, Barbara J. Ossias, an educator certified by the American Society of Radiologic Technologists and the Society of Nuclear Medicine, serves as Aurora’s Breast MRI Reimbursement Specialist and brings more than 20 years of experience in medical imaging and nuclear medicine reimbursement.  For Aurora customers, both current and future, wishing to utilize the Aurora Breast MRI Reimbursement Hotline, please call (301) 371-3449 or e-mail your requests to bossias@auroramri.com

About Aurora Imaging Technology, Inc.
Aurora Imaging Technology, Inc. (www.auroramri.com) is a private company based in North Andover, Massachusetts committed to expanding the fight against breast cancer.  Aurora strives to manufacture the highest quality and most cost-effective breast MRI solutions and partners with a growing number of the nation's finest breast care centers to provide the ultimate in the detection, diagnosis, biopsy and treatment of breast cancer.  The Aurora System is in clinical use at a growing number of leading breast care centers in the US, Europe and Asia. 

Media Contact:
Debbie Thomas, VP Marketing
978-975-7530 ext. 4334
dthomas@auroramri.com

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